Jimmy Swaggart Net Worth

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Written By James Michael

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Jimmy Swaggart Net Worth stands as a topic of great interest, given his status as one of the most recognizable and controversial figures in American televangelism.

With his passionate preaching style and far-reaching ministry, Swaggart built an empire worth millions, significantly impacting his financial standing.

Despite facing devastating scandals that could have destroyed his career, he managed to rebuild and sustain his influence. Today, Jimmy Swaggart net worth is estimated at $10 million, reflecting both his peak success and the financial consequences of his very public setbacks.

Table of Contents

Facts and Figures (Jimmy Swaggart Net Worth)

CategoryDetails
Full NameJimmy Lee Swaggart
Date of BirthMarch 15, 1935
Age (as of 2025)90 years old
Height5 feet 5 inches (170 cm)
Weight~76 kg
ProfessionEvangelist, singer, author, pastor, pianist American televangelist and gospel music performer
ChildrenDonnie Swaggart
GrandchildrenGabriel Swaggart
Net Worth$10 million
Peak Annual Revenue (1987)$150 million
Ministry’s Peak Daily Revenue (1987)$500,000 per day
Annual Salary (Current Estimate)$86,400
Peak Payroll$11.5 million (1,200 employees)
Major Revenue SourcesTelevision ministry, donations, music sales, book publishing, Bible college, church services, merchandising
Music CareerSold 17 million gospel albums
Grammy NominationBest Performance for Traditional Gospel (1980)
Major Ministry AssetsFamily Worship Center, SonLife Broadcasting Network, World Evangelism Bible College
Ministry’s TV Reach (Peak 1980s)3,000 stations weekly
Ministry’s Current TV Reach104 countries, 78 US channels
Scandals1988 (Prostitution scandal, “I Have Sinned” speech)1991 (Second prostitution scandal)
Assemblies of God Discipline1988 (3-month suspension)1989 (Defrocked for failing to comply)
Defamation Lawsuit (Gorman vs. Swaggart)Settled for $1.75 million
RENAMO ControversyAlleged indirect support for RENAMO in Mozambique’s civil war

Who is Jimmy Swaggart? The Man Behind the Ministry

Jimmy Swaggart

Early Life in Ferriday, Louisiana

Born on March 15, 1935, in the small town of Ferriday, Louisiana, Jimmy Lee Swaggart grew up in humble circumstances that gave little indication of the wealth he would later amass. His father, Willie Leon “Sun” Swaggart, worked as a local fiddle player and Pentecostal preacher, while his mother, Minnie Bell Herron, was the daughter of sharecropper William Herron. This hardscrabble upbringing in the rural South during the Great Depression would later become a central part of Swaggart’s testimony and preaching style.

The Swaggart family’s modest means meant Jimmy often lived in poverty during his early years. This experience would later inform his message and resonate with many of his followers who came from similar backgrounds.

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Family Background and Musical Roots

The Swaggart family tree reveals a fascinating web of musical talent and religious devotion. Jimmy’s extended family connections read like a who’s who of American music. Most notably, he shares close family ties with two legendary performers:

  • Jerry Lee Lewis – His cousin and rock and roll pioneer
  • Mickey Gilley – His cousin and country music star

These family connections highlight the musical environment that shaped young Jimmy. While his cousins pursued secular music careers, Swaggart channeled his musical gifts into gospel performance. He also had a sister, Jeanette Ensminger, who remained less in the public eye than her famous brother.

The family’s interconnected nature extended beyond immediate relations. As Swaggart himself described in his autobiography “To Cross a River,” the extended family had “cousins and in-laws and other relatives married each other until the clan was entwined like a big, tight ball of rubber bands.” This close-knit family structure provided both support and influence during his formative years.

Jimmy Swaggart’s Personal Life

Jimmy Swaggart

Age and Physical Profile

Currently 89 years old (as of 2025), Jimmy Swaggart stands at 5 feet 5 inches (170 cm) tall and weighs approximately 76 kg. Despite his advanced age, Swaggart continues to preach regularly at his Family Worship Center in Baton Rouge, Louisiana, displaying the passionate delivery style that became his trademark.

Marriage to Frances Anderson

One of the most enduring aspects of Jimmy Swaggart’s life has been his marriage to Frances Anderson. The couple married in 1952 when Jimmy was just 17 years old and Frances was 15 a young union even by the standards of that era. Despite the challenges of poverty in their early years and the devastating public scandals that would come decades later, their marriage has survived for more than 70 years.

Frances has been far more than just the preacher’s wife. She’s been an integral part of the ministry, hosting her own television program “Frances and Friends” on the Son Life Broadcasting Network. Her steadfast presence through both triumph and controversy has been a cornerstone of the Swaggart ministry.

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Children and Grandchildren: The Swaggart Dynasty

The Swaggart family business expanded to include multiple generations:

  • Donnie Swaggart: Jimmy and Frances’ only son, who has followed in his father’s footsteps as a preacher at Family Worship Center and around the world
  • Gabriel Swaggart: Jimmy’s grandson (Donnie’s son), who leads the youth ministry called Crossfire and serves as president of World Evangelism Bible College

This family-operated ministry has kept control of the Swaggart empire firmly within family hands, ensuring continuity of both the message and the financial structure.

The $10 Million Net Worth of jimmy swaggart Breakdown

Jimmy Swaggart

Sources of Wealth and Income Streams

Jimmy Swaggart current net worth of $10 million represents just a fraction of what his empire once commanded. At its peak in 1987, Jimmy Swaggart Ministries generated a staggering $150 million in annual revenue equivalent to collecting more than $500,000 every working day.

His wealth derives from multiple sources:

Income SourceDescriptionPeak Revenue (1987)
Television MinistryBroadcasting on thousands of stationsPrimary driver
Individual DonationsDirect contributions from viewers$135 million
Music SalesGospel albums and recordingsSold 17 million albums
Book PublishingReligious texts and autobiographical worksSignificant revenue
Bible CollegeTuition and educational materialsSecondary income
Church ServicesIn-person collections and donationsSteady stream
MerchandisingReligious goods and ministry productsSupplemental income

Salary and Annual Earnings (Jimmy Swaggart Net Worth)

While his current salary is estimated at around $86,400 annually, this represents a modest figure compared to the financial control he exercises over his ministry’s assets. At the height of the ministry’s power, the organization employed more than 1,200 people with an annual payroll of $11.5 million, with twenty family members on the payroll in various capacities.

The contrast between Swaggart’s early years and his financial peak is stark. During the 1950s, he often earned just $30 per week (about $340 in today’s money) while preaching throughout rural Louisiana. Meanwhile, his cousin Jerry Lee Lewis was reportedly earning $20,000 per week performing rock and roll—a stark contrast that Swaggart often referenced when discussing his early commitment to ministry over musical fame.

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Real Estate Holdings and Properties (Jimmy Swaggart Net Worth)

The Family Worship Center campus in Baton Rouge represents the most visible physical asset in the Swaggart portfolio. This sprawling complex houses:

  • The main worship sanctuary
  • Administrative offices
  • Production facilities for the SonLife Broadcasting Network
  • World Evangelism Bible College (formerly Jimmy Swaggart Bible College)

Jimmy Swaggart’s Educational Journey (Jimmy Swaggart Net Worth)

Jimmy Swaggart

Formal Education and Self-Teaching

Unlike many prominent religious leaders, Swaggart does not hold advanced theological degrees. His education came primarily through personal study and practical ministry experience. This lack of formal credentials became part of his appeal to many followers who viewed him as more authentic and relatable than seminary-trained clergy.

The Founding of Jimmy Swaggart Bible College

In 1984, at the height of his influence, Swaggart founded Jimmy Swaggart Bible College to train future ministers and church workers. The school initially offered degrees in education and communication and saw enrollment peak at around 1,500 students in 1987.

Following Swaggart’s first scandal in 1988, enrollment dropped dramatically. In 1991, the institution was renamed World Evangelism Bible College, which continues operation today under the leadership of Gabriel Swaggart.

“My goal wasn’t just to create preachers, but to raise up an army of believers equipped with knowledge of the Word of God.” – Jimmy Swaggart on founding his Bible college

Career Trajectory: From Local Preacher to Global Televangelist

Early Ministry Years (1955-1970)

Jimmy Swaggart’s ministerial career began in earnest in 1955 when he started full-time evangelistic work. Using a donated flatbed trailer as his first mobile platform, he began developing a following throughout the American South through revival meetings and passionate preaching.

These lean early years established several patterns that would define his later ministry:

  • Emotional, high-energy preaching style
  • Focus on personal conversion experiences
  • Integration of music and preaching
  • Appeal to working-class and rural audiences

Radio Broadcasting Beginnings

In 1960, Swaggart began recording gospel music albums and transmitting on Christian radio stations. The following year, in 1961, he received ordination from the Assemblies of God denomination, giving him official credentials and expanding his reach.

His radio ministry launched in 1962, and in 1971, he purchased local AM radio station WLUX (later WPFC) in Baton Rouge. The station became a platform for broadcasting Christian stories, fundamentalist teachings, and gospel music—establishing the formula he would later expand to television.

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Transition to Television Ministry

Swaggart’s television career began in 1971 with a weekly 30-minute telecast called “Camp Meeting Hour” broadcast from Baton Rouge. By 1975, he expanded the program to an hour-long format, and later added “A Study in the Word,” a weekday Bible study program.

The growth was explosive:

  • 1978: Increased to hour-long weekend telecasts
  • 1980: Added daily weekday telecasts featuring Bible study
  • 1983: Reached more than 250 television stations nationwide
  • Late 1980s: Broadcast on over 3,000 stations weekly

Peak Years: The 1980s Empire (Jimmy Swaggart Net Worth)

The 1980s represented the golden era of the Swaggart ministry. At its zenith in 1987, Jimmy Swaggart World Ministries and its Bible college generated $150 million in revenue. Of that enormous sum, $135 million came from individual contributions from viewers of his television ministry.

This success allowed the ministry to employ 1,200 people with an annual payroll of $11.5 million. More than twenty of Swaggart’s direct family members worked for the church in various capacities, keeping control firmly within the family.

The Swaggart Music Empire

Jimmy Swaggart

Grammy-Nominated Gospel Recordings

Before becoming famous as a televangelist, Swaggart established himself as a talented gospel pianist and singer. Throughout the 1970s and 1980s, he sold more than 17 million albums, achieving a level of success in religious music few have matched.

In 1980, his musical talents earned recognition beyond religious circles when he received a Grammy Award nomination for Best Performance for Traditional Gospel. While his cousin Jerry Lee Lewis achieved greater mainstream fame, Swaggart’s musical accomplishments remain impressive within the gospel genre.

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Album Sales and Music Revenue (Jimmy Swaggart Net Worth)

Swaggart’s musical career might have taken a very different path. Sam Phillips of Sun Records—the legendary producer who launched Elvis Presley and Jerry Lee Lewis—wanted Swaggart to become the first gospel artist on his label. According to Swaggart’s autobiography, Phillips promised significant income at a time when Swaggart and his family were struggling financially. Despite his cousin Jerry Lee Lewis reportedly earning $20,000 per week, Swaggart declined the offer, citing his commitment to preaching the gospel.

Jimmy Swaggart Ministries: The Business Behind the Pulpit

Organizational Structure and Leadership

Jimmy Swaggart Ministries functioned as a sophisticated religious organization with a corporate structure that included:

  • Television production facilities
  • Publishing operations
  • Educational institutions
  • Music recording and distribution
  • International missionary outreach

While maintaining the appearance of a traditional ministry, the operation functioned as a complex business enterprise with multiple revenue streams.

Family Worship Center and Physical Campus

In the late 1960s, Swaggart founded the Family Worship Center in Baton Rouge, Louisiana. This church became the headquarters and broadcast center for his growing media ministry. Initially a small congregation, it grew alongside Swaggart’s television presence to become a significant religious institution in its own right.

The church eventually became district-affiliated with the Assemblies of God, the Pentecostal denomination that had ordained Swaggart. This affiliation would later be severed following his scandals.

SonLife Broadcasting Network: Reaching Millions (Jimmy Swaggart Net Worth)

Today, Jimmy Swaggart Ministries operates the SonLife Broadcasting Network (SBN), a 24/7 cable and satellite television network. SBN broadcasts:

  • “The Message of the Cross” – Swaggart’s daily Bible study program
  • “Frances and Friends” – Hosted by his wife Frances
  • Live services from the Family Worship Center
  • Camp meetings and special events

The ministry currently reaches audiences in 104 countries and is broadcast on 78 channels throughout the United States. While significantly smaller than its pre-scandal reach, this international platform continues to generate revenue and maintain Swaggart’s public presence.

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Controversies and Scandals That Shaped His Legacy

Jimmy Swaggart

The 1988 Scandal and Famous “I Have Sinned” Speech

The first major blow to Swaggart’s empire came in February 1988 when he was photographed with sex worker Debra Murphree outside Room 7 of the Travel Inn in Metairie, a suburb of New Orleans. The exposure came as retaliation after Swaggart had accused fellow Assemblies of God minister Marvin Gorman of having extramarital affairs in 1986, resulting in Gorman’s defrocking.

Gorman orchestrated surveillance of Swaggart, using his son Randy Gorman and son-in-law Garland Bilbo to gather photographic evidence of Swaggart’s own indiscretions. When confronted with this evidence, Swaggart initially attempted to negotiate silence but ultimately failed.

On February 21, 1988, Swaggart delivered his infamous televised confession:

“I have sinned against You, my Lord, and I would ask that Your Precious Blood would wash and cleanse every stain until it is in the seas of God’s forgetfulness never to be remembered against me anymore.”

This tearful public confession became one of the most memorable moments in television history and a cultural touchstone of 1980s religious scandal.

The 1991 Incident and Aftermath (Jimmy Swaggart Net Worth)

Just when it seemed Swaggart might recover from his first scandal, he was involved in another prostitution incident. On October 11, 1991, police in Indio, California stopped Swaggart for driving on the wrong side of the road. With him was sex worker Rosemary Garcia, who told reporters: “He asked me for sex. I mean, that’s why he stopped me. That’s what I do. I’m a sex worker.”

Unlike his previous tearful confession, Swaggart’s response to his congregation this time was defiant: “The Lord told me it’s flat none of your business.” He temporarily stepped down from leadership for “a time of healing and counseling,” but the damage to his reputation and finances was severe.

Defrocking by the Assemblies of God

Following the 1988 scandal, the Assemblies of God initially suspended Swaggart from broadcasting for three months. When Swaggart returned to the pulpit earlier than the denomination’s leadership deemed appropriate, they took more severe action.

The national presbytery extended his suspension to two years—their standard discipline for sexual immorality. Believing Swaggart was not genuinely repentant in submitting to their authority, the denomination ultimately defrocked him, stripping his ministerial credentials and license.

This separation from the Assemblies of God pushed Swaggart to establish himself as an independent, non-denominational Pentecostal minister. While this gave him greater autonomy, it also removed the institutional support and legitimacy the denomination had provided.

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Financial Controversies and Legal Battles (Jimmy Swaggart Net Worth)

Swaggart’s legal troubles extended beyond his personal scandals:

  • Gorman’s Lawsuit: Marvin Gorman sued Swaggart for defamation and won an initial judgment of $10 million in 1991. After appeal, the parties settled for $1.75 million.
  • RENAMO Controversy: Throughout the 1980s, Swaggart’s ministry was accused of promoting and funding the South African-backed Mozambican National Resistance (RENAMO), which was alleged to have committed systematic war crimes during Mozambique’s civil war. In 1985, government forces captured RENAMO’s headquarters at Casa Banana and found Swaggart’s 1982 publication “How to Receive The Baptism in the Holy Spirit” translated into Portuguese among the materials left behind by retreating rebels.

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Conclusion (Jimmy Swaggart Net Worth)

The dual scandals of 1988 and 1991 devastated Swaggart’s ministry. His television audience shrank dramatically, donations plummeted, and his Bible college saw enrollment collapse. Yet remarkably, Jimmy Swaggart Ministries survived.

Several factors contributed to this resilience:

  1. Core supporters: A dedicated base of followers remained loyal despite the scandals
  2. Family leadership: The Swaggart family maintained tight control over ministry assets
  3. Adaptation: The ministry shifted from denominational to independent status
  4. Reduced scale: Operating at a smaller scale allowed sustainability

FAQs

Q: What is Jimmy Swaggart net worth?
A:
Jimmy Swaggart estimated net worth is $10 million.

Q: When and where was Jimmy Swaggart born?
A: He was born on March 15, 1935, in Ferriday, Louisiana.

Q: Who are Jimmy Swaggart’s famous cousins?
A: His cousins include rock and roll pioneer Jerry Lee Lewis and country music star Mickey Gilley.

Q: Who is Jimmy Swaggart’s wife?
A: He has been married to Frances Anderson since 1952.

Q: Does Jimmy Swaggart have children?
A: Yes, he has one son, Donnie Swaggart, who is also a preacher.

Q: What is the name of Jimmy Swaggart’s ministry?
A: His ministry is called Jimmy Swaggart Ministries (JSM).

Q: What is the name of Jimmy Swaggart’s church?
A: His church is the Family Worship Center in Baton Rouge, Louisiana.

Q: What TV network does Jimmy Swaggart own?
A: He owns the SonLife Broadcasting Network (SBN).

Q: How much revenue did Jimmy Swaggart Ministries generate at its peak?
A: At its peak in 1987, it generated $150 million annually.

Q: What caused Jimmy Swaggart’s major scandals?
A: He was involved in prostitution scandals in 1988 and 1991.

Q: What famous phrase did Jimmy Swaggart say in his 1988 confession?
A: “I have sinned against You, my Lord.”

Q: How did the Assemblies of God respond to Swaggart’s scandal?
A: They suspended him and later defrocked him in 1988.

Q: What happened to Jimmy Swaggart Bible College?
A: After declining enrollment, it was renamed World Evangelism Bible College and continues to operate.

Q: How many albums has Jimmy Swaggart sold?
A: He has sold over 17 million gospel albums.

Q: Was Jimmy Swaggart ever nominated for a Grammy?
A: Yes, he was nominated for Best Performance for Traditional Gospel in 1980.

Q: What is Jimmy Swaggart’s preaching style?
A: His style is emotional, high-energy, and music-driven.

Q: What is Jimmy Swaggart’s height and weight?
A: He is 5 feet 7 inches (170 cm) tall and weighs approximately 76 kg.

Q: Does Jimmy Swaggart still preach?
A: Yes, he continues to preach at the Family Worship Center and on SonLife Broadcasting Network.

Q: What role does his grandson Gabriel Swaggart play in the ministry?
A: Gabriel leads the youth ministry and serves as president of World Evangelism Bible College.

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